Sarah Tjaden has been doing makeup professionally since 2011. She received her Illinois State Makeup Artistry Certification in 2011 and started focusing her energy into bridal beauty in 2015.
How did you get started?
I have always gravitated toward makeup since I was very young- typically leaving the grocery store with a new Lip Smacker when I would shop with my mom. In high school, I was the friend that would help with friends’ hair and makeup for prom, homecoming, and other dances. The summer after I graduated college, I came across Makeup First: School of Makeup Artistry in Chicago in a Google search. I talked to my parents about getting certified and creating a bridal beauty business. They were extremely supportive, so I signed up for classes that night! My instructor, Jill Glaser, amped up my love for my craft and helped push me to make each application a perfect application.
What do you love most about doing makeup?
I love being able to help women see what makeup can do for them. I know that sounds cliché, but there are so many different ways to utilize makeup and it’s really cool when I’m able to educate my clients and share knowledge, that I’ve acquired over the years, of makeup. It’s very fulfilling to be able to empower women through makeup.
When I was in middle school, I used to want to be a wedding planner and create beautiful weddings. I combined my love for makeup with my love for weddings and voilà! It’s also a great feeling knowing that I’m doing the beauty for an important day in someone’s life. The bride’s pictures and memories will last forever- I love being able to be a part of something so special.
What do you think makes you stand out among other make up artists?
Makeup artistry is so subjective; each artist has their own workflow and style to their craft. My approach to makeup is more along the lines of natural glam. I keep my client’s complexion flawless and enhance their natural features, so they still feel like themselves, just with a touch of glam. We save the cake for the table- not your face.
What’s your favorite part of a wedding day?
My favorite part of the wedding day is when I get to do my bride’s makeup application. Spirits are high, photographers are taking pictures, music is bumping, bridesmaids are taking selfies and it’s almost time for the show to go on. Whether I’m having a Zen moment with my bride or keeping up with the excitement, it’s an exciting feeling getting her ready to walk down the aisle.
What advice do you have for newly engaged couples?
Don’t sweat the small stuff; pick and choose your battles; laugh together as often as possible.
Why do you love working with The Haight?
I absolutely LOVE working with The Haight because of their culture. Their environment is fun and beautiful and that’s all thanks to their employees and owners. Not to mention, the space is absolutely stunning. We have a wonderful partnership and I could not be happier working with them!